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Become
Story Sapient - a storytelling approach and training that allows leaders, engineers, and organizations to inspire, cultivate, and practice a mindset of effective communication to achieve more.
I
Vision
Gain a deeper understanding and awareness of the nature of mind, attention, decision, and the psychotechnologies that shape human communication and perception.
You cannot move people you don’t understand.
II
Story
Acquire the structural tools and the creative frameworks to craft constructive and resonating narratives.
The way a story is built decides who carries it.
III
Courage
Practice the craft of public speaking and build the discipline that turns anxiety and intention into authenticity and authority.
What you can’t bring yourself to say, your people won’t either.
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Andrea-Franco Candela
Creator and facilitator of Story Sapient
Eleven years of practicing the discipline of efficient communication and storytelling as a professional copywriter, creative director, communication strategist, keynote writer and consultant for brands like Mercedes-Benz, Coca-Cola, Philip Morris, Pernod Ricard, A1, Midatech Pharma, Post Bank, Vivacom, and Endurosat.
Story Sapient grew from what those conference rooms taught me — presenting ideas, polishing arguments, winning pitches and projects, and most importantly, losing them. Failures teach what wins can’t — what to unlearn.
The result is a discipline and practice built from those lessons: communication drawn from cybernetics, game theory, cognitive science, systems thinking, creativity, and the craft of storytelling.
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Let’s have a conversation about what’s on your agenda and how I might be useful.
